2021 — 2023

ripen

a venture-backed consumer company building mobile apps to help gen-z with their career, health, finance, and relationships.

$550K

raised over 2 rounds

team at peak

25K+

whatsapp community members

products built

ripen.in

what we did

life school

before launching a product, we spent more than a year researching india's 18-25 year olds and their core problems to build our thesis.

we did this through ripen's life school — cohort-based learning programs to help young adults conquer life skills like dating, investing, fitness, and more.

ripen squads — 30-day cohort program

all things money — 50 member finance cohort

community

25K+ members

while we grew life school, we created a free whatsapp community for people to navigate adulthood together. when we launched our apps, these members became our early users. it has since grown to 25K+ members over 15 groups and still remains active.

ripen community ↗

product — v1

ripen app v1

our thesis: teach essential life skills through gamified lessons, to-dos, and product suggestions. the idea was to be the "duolingo" for finance, health, career and life.

after a private beta, we launched publicly in april 2023 and trended #90 on the lifestyle apps list. we had our first 1,000 users within 3 days.

version 1 demo ↗

product — v2

ripen games

when v1 failed, we learned two things:

for people to achieve their goals, they need accountability. for people to achieve their goals, they need to put money on the line.

so we rebuilt the entire experience and launched ripen games. the app quickly grew to over 10,000 users but we had to shut it down due to betting laws and tax issues in india.